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Search Engine Marketing Communications Survey
The following are some initial questions I ask potential clients when evaluating the search engine marketing potential of their business. This multiple-choice Search Engine Marketing Communications...
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Yahoo Search Marketing: Searching for the Smart Start Guide
I went to the Yahoo Search Marketing blog for refresher tips on how to optimize Yahoo search marketing pay per click accounts. Their most recent blog post gave some general ideas on how to improve an...
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Pay Per Click Friction
There are many tactics search engine advertisers can use by design to either induce searchers to click or not click on their ads until after the ad viewer has self qualified their interest in the...
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and Microsoft Wanted To Buy Yahoo’s Search Business…
I have recently had some issues with a client’s account in Microsoft’s adCenter. When Microsoft first launched adCenter – their search advertising system, I signed up and called in for some reason and...
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Microsoft adCenter Spring Update
Microsoft adCenter has added several new features this spring to help advertisers: 1). Save time managing their campaigns, 2). Give them more control over content ads distribution, and 3). Efficiently...
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The Google Adwords Ad Auction and Quality Score Explained
Who better to explain the Google Ad Auction and the Google Adwords Quality Score than Google’s Chief Economist, Hal Varian? In this video, Varian explains the AdWords Ad Auction and how an advertisers...
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